Click to View Latest IssueClick to View Latest Issue

Teri Rose is Creating Whole Health Through Good Food

By  0 Comments

“Trust that this year can be different. Move from contemplation to being ready for change.”

Licensed nutritionist Teri Rose, MS, LN, believes that Americans have lost sight of the common thread that has a profound influence on everyone: nutrition.

Using her strong desire to teach a whole foods and produce-based weight loss and nutrition lifestyle to Twin Citians, this Minneapolis-based businesswoman has been on a quest to provide economically feasible options for guided nutrition help and to increase people’s confidence around food and wellness. But her road to becoming a respected licensed nutritionist, including being named Best Nutritionist in the Twin Cities by Minnesota Monthly magazine in 2011, did not begin with the health and wellness industry.

“From the moment I graduated from college I knew my main goal was to somehow own my own business,” Teri noted. “There was always this drive inside of me that said ‘I have a story to tell; I just need to find it.’ One very big influencer for me was seeing others’ dissatisfaction with their jobs and how that significantly impacted the quality of their lives. From a very early age I saw, even within my own family, people who had jobs that created great stress for them and how unhealthy that was. Though I couldn’t articulate it when I was young, I already knew I wanted to help alleviate that stress and discomfort for others.

Still unsure what business she wanted to create for herself, Teri graduated from college and accepted a position as manager of a Chicago-based Starbucks® coffee shop in 1997. Even then, her dream of business ownership was not far from her mind. “In college I remember reading a particular quote from Ross Perot that has always stuck with me,” she revealed. “It was something along the lines of ‘To be a success in business, find out what you have a passion for, and then become an expert in it.’ At the time what I loved was coffee, so I decided to delve into learning about the coffee industry and pursue my passion that way. As a manager for Starbucks I gained amazing and valuable lessons on business, and learned how to set up and scale businesses quickly. After working there and learning the functional areas of business I soon discovered that the area I loved most was sales and talking with people. That new realization and skill set then led to a job in ad sales in the publishing industry.”

During her years working in ad sales, Teri was able to help the magazines she worked for develop new programs and projects, which ultimately led to an opportunity to work with a custom publisher in Chicago. “One of the accounts that I worked on was Kraft Foods®. At the time, their magazine Food and Family was the largest-circulating magazine in the U.S.,” Teri remarked. “The magazine focused on creative dinner solutions for the average working family. I was able to work with their marketing teams and participate in research designed to solve the meal challenges these families faced every day. It was an in-depth look at the reality of households after 5:00 p.m. and the mealtime challenges, constraints and hurdles that parents were facing. It was that empathy for these families that brought me back to that knowledge of job-induced stress within the household that I had been aware of since I was young. That knowledge and empathy began driving my interest in nutrition. There was something that I loved about the meal-planning problem solving for families, but I knew I wanted it to consist more of whole and unprocessed foods.”

Having a curiosity for nutrition that had formed during high school while running cross-country and track, Teri now saw a new path and passion unfolding before her. She resigned from her position and entered graduate school in 2005 to begin the training and research that would allow her to learn how to apply only food recommendations that are evidence based and sustainable for a lifetime.

In 2009, Teri became a licensed nutritionist through the State of Minnesota Board of Dietetics and Nutrition Practice. This ambitious businesswoman also holds a Master of Science degree in research and clinical nutrition from Bastyr University in Seattle, Washington, along with a bachelor’s degree in psychology from the University of Nebraska-Lincoln. As part of her graduate training, Teri was awarded funding to lead research studying the various factors that affect chronic inflammation in our bodies and the diseases it contributes to. She also completed culinary training to learn how to use whole, real foods to heal the body. In 2009, her business, Perfectly Produce, was born as a catalyst in integrating nutrition-based services that focus on the therapeutic use of whole and real foods with medical nutrition therapy. This therapeutic use of whole foods includes foods such as fruits and vegetables, whole grains, lean proteins and natural fat sources–foods as close to their original state as possible.

“Perfectly Produce offers guided weight loss and nutrition help to individuals at high risk for developing chronic lifestyle diseases,” Teri affirmed. “It was born from my desire to make a whole foods and produce-based diet as simple and doable for people as possible. My goal is this: to move the needle on produce intake for Americans from the current ‘well below ideal’ average of just two to three servings per day to a therapeutic eight servings, a simple change that will make a huge impact on people’s lives.”

Teri doesn’t buy into the lure of fad diets, but instead believes in the value of a healthy diet, one that contains a large percentage of whole foods. “It’s not that people don’t want to eat better; they just don’t know how to,” Teri stated. “You can give them the best lists in the world, or provide them with the best nutrition books possible, but if they are not taught how to utilize that information within their real life, it’s the same as not giving them anything at all. Unless people are taught how to cook, prep for meals or how to manage stress, they won’t be empowered or understand that they do have control over their nutrition. Perfectly Produce helps teach these skills to our clients through our CARE Weight Loss & Lifestyle Program.”

Teri believes that the CARE Weight Loss & Lifestyle program is the most comprehensive resource possible for long-term, sustainable lifestyle change. CARE offers an interdisciplinary approach to weight management that integrates nutrition, culinary skills training, behavior modification and physical activity. CARE also has an invaluable resource, the CARE Online Community, a source of 24/7 support and guidance for all CARE Program Members. “We understand that choosing a weight loss program can be overwhelming and that it can be difficult to trust which program will finally provide you with successful and sustainable results,” she added. “The most important thing is to find a program that resonates with you and your lifestyle so that it fits most comfortably. Ask yourself if you can implement these changes for the rest of your life.”

For Twin Citians who are looking at this New Year with not only hope, but also with a desire to get healthy, Teri provides advice. “Trust that this year can be different. Move from contemplation to being ready for change. Embrace the significance of incremental, gradual change. Make your changes realistic as well. A goal of losing a half a pound a week or adding an extra cup of veggies to your diet each day is not only realistic; it’s sustainable. I urge everyone to focus on finding ways to be active throughout the entire day; 7,000 to 10,000 steps will be easier to achieve this way than trying to fit all activity into only the evening after a full workday. Bite-sized changes are not only easier to achieve, but are do-able changes to make in the New Year. The reason we want to be sustainable is so people will be less likely to contract certain types of cancers, diabetes or have a heart attack. Now that’s preventive medicine.” HLM

Visit Teri and Perfectly Produce on the web at or on Facebook,